Spillover effects of a firm's relationship marketing orientation in the logistics triad
Adriana Rossiter Hofer; Ronn J. Smith; Paul R. Murphy
| Year of publication: |
2014
|
|---|---|
| Authors: | Hofer, Adriana Rossiter ; Smith, Ronn J. ; Murphy, Paul R. |
| Published in: |
The international journal of logistics management. - Bingley : Emerald Group Publishing Limited, ISSN 0957-4093, ZDB-ID 1034825-6. - Vol. 25.2014, 2, p. 270-288
|
| Subject: | Operations performance | Long-term orientation | Spillover effects | Relationship marketing orientation | Third party logistics | Beziehungsmarketing | Relationship marketing | Spillover-Effekt | Spillover effect | Logistik | Logistics | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Logistikdienstleister | Logistics provider | Unternehmenserfolg | Firm performance | Lieferkette | Supply chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405063