Spillover effects of investment in big data analytics in B2B relationships : what is the role of human capital?
Year of publication: |
2020
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Authors: | Sena, Vania ; Ozdemir, Sena |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 77-89
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Subject: | Frontier | Human capital | B2B relationships | Big data analytics | Retail | Humankapital | Big Data | Big data | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Data Mining | Data mining | Spillover-Effekt | Spillover effect |
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