Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Year of publication: |
Februar 2018 ; 1. Auflage
|
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Authors: | Friederich, Nico |
Other Persons: | Paul, Michael (foreword) |
Publisher: |
Siegburg : Eul Verlag |
Subject: | Celebrity-Werbung | Celebrity endorsement | Krisenmanagement | Crisis management | Wirkungsanalyse | Impact assessment | Spillover-Effekt | Spillover effect | Wettbewerb | Competition | Branche | Economic sector | Börsenkurs | Share price | Schätzung | Estimation | Theorie | Theory | USA | United States | Kommunikationspolitik | Werbung | Marketing | Spill-over-Effekt |
Description of contents: | Table of Contents [d-nb.info] |
Extent: | XX, 330 Seiten Diagramme |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Dissertation, Universität Augsburg, 2017 |
Notes: | Literaturverzeichnis: Seite 291-330 |
ISBN: | 978-3-8441-0542-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
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