Spillovers and other externalities in pharmaceutical marketing
Year of publication: |
2014
|
---|---|
Authors: | Desiraju, Ramarao ; Tran, Thanh Van |
Published in: |
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies. - New York, NY [u.a.] : Springer, ISBN 978-1-4614-7800-3. - 2014, p. 673-700
|
Subject: | Externer Effekt | Externalities | Marketingmanagement | Marketing management | Pharmaindustrie | Pharmaceutical industry | USA | United States |
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