Spitzenleistungen im Key-Account-Management : das St. Galler KAM-Konzept
Christian Belz; Markus Müllner; Dirk Zupancic. Unter Mitarb. von Rupert Hilti für das Fallbeisp. Hilti AG
| Year of publication: |
2004
|
|---|---|
| Authors: | Belz, Christian ; Müllner, Markus ; Zupancic, Dirk |
| Other Persons: | Hilti, Rupert (contributor) |
| Publisher: |
St. Gallen : Thexis Frankfurt am Main : Redline Wirtschaft bei Verl. Moderne Industrie |
| Subject: | Hilti AG <Schaan> | Key-Account-Management | Key account management | Schweiz | Switzerland | Kundengruppenmanagement | Sankt Galler Modell |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | 356 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. [343] - 348 Gb. : EUR 49.90, CHF 85.50 |
| ISBN: | 3-478-25670-4 ; 3-908545-78-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014008590