Split plot design : measuring market share
Year of publication: |
1972
|
---|---|
Authors: | Anderson, Evan E. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 12.1972, 4, p. 17-20
|
Subject: | Marktforschung | Markenartikel | Preisgestaltung | Vereinigte Staaten | New York <Stadt> |
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