SPOKES-CHARACTERS: Creating Character Trust and Positive Brand Attitudes
Year of publication: |
2004
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Authors: | Garretson, Judith A. ; Niedrich, Ronald W. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 33.2004, 2, p. 25-36
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Saved in:
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