Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Year of publication: |
2015
|
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Authors: | Lucas, Christian |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Sport | Sports | Welt | World | Deutschland | Germany | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Motorsport | Fußball | Football | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Sportsponsoring | Marketing | Verbraucherverhalten |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XIX, 185 p. 23 illus, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-658-07684-9 ; 978-3-658-07683-2 |
Other identifiers: | 10.1007/978-3-658-07684-9 [DOI] |
Classification: | Marketing ; Sportorganisation |
Source: | ECONIS - Online Catalogue of the ZBW |
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