Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Ho Keat Leng
| Year of publication: |
2017
|
|---|---|
| Authors: | Leng, Ho Keat |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 2, p. 138-148
|
| Subject: | Sponsorship | Brand management | Marketing communications | Televised viewing | Arenas | Sponsoring | Markenführung | Sportveranstaltung | Sport event | Marketingmanagement | Marketing management | Niederlande | Netherlands | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-05-2017-091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011709311