Sponsored content advertising in a two-sided market
Prabirendra Chatterjee, Bo Zhou
| Year of publication: |
2021
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|---|---|
| Authors: | Chatterjee, Prabirendra ; Zhou, Bo |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 12, p. 7560-7574
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| Subject: | advertising and media | competitive strategy | sponsored content advertising | native advertising | two-sided market | Werbung | Advertising | Online-Marketing | Internet marketing | Fernsehwerbung | Television advertising | Marktstruktur | Market structure | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2020.3873 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012815387