Sponsored search: an overview of the concept, history, and technology
Bernard J. Jansen and Tracy Mullen
| Year of publication: |
2008
|
|---|---|
| Authors: | Jansen, Bernard J. ; Mullen, Tracy |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 6.2008, 2, p. 114-131
|
| Subject: | Electronic Commerce | E-commerce | Informationsverhalten | Information behaviour | Suchmaschine | Search engine | Online-Marketing | Internet marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717227