Sponsoring im Schweizer Fernsehen : Ergebnisse einer viersprachigen Programmanalyse
Joachim Trebbe
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Trebbe, Joachim |
| Publisher: |
Bern : Haupt |
| Subject: | Fernsehen | Television | Fernsehprogramm | Television programme | Rundfunkfinanzierung | Broadcasting finance | Sponsoring | Sponsorship | Privater Fernsehsender | Commercial television | Schweiz | Switzerland |
| Extent: | 171 S. graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German ; French ; Italian |
| Notes: | kart. : EUR 24.90 (DE), EUR 25.60 (AT), ca. sFr 38.00 |
| ISBN: | 3-258-07108-X ; 978-3-258-07108-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003297799