Sponsoring und emotionale Erlebniswerte : Wirkungen auf den Konsumenten
Stefan L. Erdtmann
| Year of publication: |
1989
|
|---|---|
| Authors: | Erdtmann, Stefan L. |
| Publisher: |
Wiesbaden : DUV [u.a.] |
| Subject: | Öffentlichkeitsarbeit | Public relations | Sponsoring | Sponsorship | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XV, 257 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Wuppertal, Univ., Diss., 1988 |
| Notes: | Literaturverz. S. 219 - 257 |
| ISBN: | 3-8244-0034-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000779283