Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Katharina Maria Hofer, Reinhard Grohs
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Hofer, Katharina ; Grohs, Reinhard |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 3, p. 266-275
|
| Subject: | Internal branding | Brand identification | Sponsorship | Employees | Sponsoring | Markenführung | Brand management | Internationales Marketing | International marketing | Arbeitskräfte | Workforce | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-0098-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884957