Sponsorship : for a return on investment
Guy Masterman
| Year of publication: |
2007
|
|---|---|
| Authors: | Masterman, Guy |
| Publisher: |
Amsterdam [u.a.] : Elsevier/Butterworth-Heinemann |
| Subject: | Sport | Sponsoring | Return on Investment | Portfoliomanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 267 S. : Ill., graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP |
| ISBN: | 0-7506-6837-7 |
| Classification: | Investition, Finanzierung ; Sportorganisation |
| Source: |
Persistent link: https://www.econbiz.de/10004895069