Sponsorship in marketing : effective partnerships in sports, arts and events
T. Bettina Cornwell
| Year of publication: |
2020 ; 2nd edition
|
|---|---|
| Authors: | Cornwell, T. Bettina |
| Publisher: |
London : Routledge |
| Subject: | Marketing | Sponsoring | Sponsorship | Sport | Sports | Kunst | Arts | Veranstaltung | Event |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 1 Online-Ressource (xiii, 260 Seiten) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-429-32510-6 ; 978-0-367-34343-9 ; 978-0-367-34344-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180591