Sponsorship network portfolio of corporate partners in the National Basketball Association
Year of publication: |
2014
|
---|---|
Authors: | Kim, Amy Chan Hyung ; Lee, Hyun-Woo ; Kim, Yu Kyoum |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 5/6, p. 340-359
|
Subject: | social network analysis | SNA | sponsorship | sponsorship network portfolio | SNP | strategic management | business-to-business marketing | National Basketball Association | NBA | Sponsoring | Sponsorship | Profisport | Professional sports | Ballsport | Ball game | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network |
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