Sponsorship network portfolio of corporate partners in the National Basketball Association
Amy Chan Hyung Kim (Department of Sport Management, College of Education, Florida State University, Tallahassee, FL, USA), Hyun-Woo Lee (Department of Sport Management, School of Health and Kinesiology, Georgia Southern University, Stateboro, GA, US), Yukyoum Kim (Department of Physical Education, College of Education, Seoul National University, Gwanak-ro, Seoul, Korea)
| Year of publication: |
2014
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|---|---|
| Authors: | Kim, Amy Chan Hyung ; Lee, Hyun-Woo ; Kim, Yu Kyoum |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 5/6, p. 340-359
|
| Subject: | social network analysis | SNA | sponsorship | sponsorship network portfolio | SNP | strategic management | business-to-business marketing | National Basketball Association | NBA | Sponsoring | Sponsorship | Profisport | Professional sports | Ballsport | Ball game | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011504173