Sponsorship relationships as strategic alliances : a life cycle model approach
Year of publication: |
2007
|
---|---|
Authors: | Urriolagoitia, Lourdes ; Planellas, Marcel |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 50.2007, 2, p. 157-166
|
Subject: | Sponsoring | Sponsorship | Strategisches Management | Strategic management | Strategische Allianz | Strategic alliance | Lebenszyklus | Life cycle |
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