SPONSORSHIP - Sponsorship: The real deal - Can research evaluate sponsorship? Yes, if you set clear objectives and avoid a host of pitfalls.
Year of publication: |
2002
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Authors: | Vickers, Sara ; Thompson, Ian |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 37.2002, 9, p. 19-23
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Saved in:
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