Sport brands
Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
| Year of publication: |
2013
|
|---|---|
| Authors: | Bouchet, Patrick ; Hillairet, Dieter ; Bodet, Guillaume |
| Publisher: |
London : Routledge |
| Subject: | Sportmarketing | Sports marketing | Markenführung | Brand management | Markenpolitik | Sport | Markenartikel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | x, 197 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 182-189 |
| ISBN: | 978-0-415-53285-3 ; 978-0-415-53284-6 ; 978-0-203-11466-7 |
| Classification: | Sportsoziologie, Sportpsychologie ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462993