Sport business in China : current state and prospect
Year of publication: |
2017
|
---|---|
Authors: | Liu, Dongfeng ; Zhang, James J. ; Desbordes, Michel |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 1, p. 2-10
|
Subject: | China | Strategic marketing | Chinese sports | New sport market | Sport industry development | Sport business | Sportmarketing | Sports marketing | Profisport | Professional sports | Sport | Sports | Sportökonomik | Sports economics | Sportpolitik | Sport policy |
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