Sport event sponsorship management from the sponsee's perspective
Ashlee Morgan, Tracy Taylor, Daryl Adair
| Year of publication: |
2020
|
|---|---|
| Authors: | Morgan, Ashlee ; Taylor, Tracy ; Adair, Daryl |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 23.2020, 5, p. 838-851
|
| Subject: | Alliance management | Relationship marketing | Sponsorship | Sponsoring | Sportveranstaltung | Sport event | Strategische Allianz | Strategic alliance | Beziehungsmarketing | Sportmarketing | Sports marketing | Sport | Sports | Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2020.04.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012421840