Sport fans' roles in value co-creation
Dimitrios Kolyperas, Georgios Maglaras and Leigh Sparks
| Year of publication: |
2019
|
|---|---|
| Authors: | Kolyperas, Dimitrios ; Maglaras, Georgios ; Sparks, Leigh |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 19.2019, 2, p. 201-220
|
| Subject: | consumer culture theory | fan value co-creation | goods-dominant logic | Service-dominant logic | sport | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports | Kundenwert | Customer value | Fußball | Football | Sportorganisation | Sport organization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2018.1505925 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177391