Sport fans and their teams' redesigned logos : an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise
Year of publication: |
2013
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Authors: | Ahn, Taesoo ; Suh, Young Ik ; Lee, Jin Kyun ; Pedersen, Paul M. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 27.2013, 1, p. 11-23
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Subject: | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Webanalyse | Web analytics |
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