Sport marketing
Windy Dees, PhD, University of Miami, Patrick Walsh, PhD, Syracuse University, Chad McEvoy, EdD, Northern Illinois University, Stephen McKelvey, JD, University of Massachusetts Amherst ; originated by Bernard J. Mullin, PhD, The Aspire Sport Marketing Group LLC, Stephen Hardy, PhD, University of New Hampshire, Professor Emeritus, William A. Sutton, EdD, University of South Florida, Professor Emeritus, Bill Sutton & Associates
| Year of publication: |
[2022] ; Fifth edition
|
|---|---|
| Authors: | Dees, Windy ; Walsh, Patrick ; McEvoy, Chad D. ; McKelvey, Stephen ; Mullin, Bernard James ; Hardy, Stephen ; Sutton, William Antony |
| Publisher: |
Champaign, IL : Human Kinetics |
| Subject: | Sportmarketing | Sports marketing | Sport | Vermarktung | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 475 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seiten 423-454 Auf dem Umschlag: "with HKPropel Access" |
| ISBN: | 978-1-4925-9462-8 ; 978-1-7182-0158-3 ; 978-1-4925-9463-5 ; 978-1-4925-9464-2 |
| Classification: | Sportorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012254388