Sport marketing in Asia : exploring trends and issues in the 21st century
Year of publication: |
December 2015
|
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Authors: | Yoshida, Masayuki ; Heere, Bob |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 24.2015, 4, p. 207-213
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Subject: | Sportmarketing | Sports marketing | Konsumentenpräferenzen | Consumer preferences | Kulturelle Identität | Cultural identity | Werbewirkung | Advertising effects | Asien | Asia |
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