Sport marketing in the modern age : a case study of Etihad Airways' sponsorship of Manchester City Football Club
Hisham J. Al Masari and Sean O'Connor
| Year of publication: |
2013
|
|---|---|
| Authors: | Al Masari, Hisham J. ; O'Connor, Sean |
| Published in: |
Sport management in the Middle East : a case study analysis. - London : Routledge, ISBN 0-415-67730-0. - 2013, p. 65-86
|
| Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Fluggesellschaft | Airline | Vereinigte Arabische Emirate | United Arab Emirates |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732842