Sport marketing
Malcolm Sullivan
| Year of publication: |
2004
|
|---|---|
| Authors: | Sullivan, Malcolm |
| Published in: |
The business of sport management. - Harlow : Financial Times Prentice Hall, ISBN 978-0-273-68268-4. - 2004, p. 128-153
|
| Subject: | Sport | Sports | Sportpolitik | Sport policy | Management | Marketing | Organisation | Organization | Freizeitverhalten | Leisure behaviour | Profisport | Professional sports |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003386784