Sports innovation
Year of publication: |
2020
|
---|---|
Authors: | Kaushikkar, Achala ; Kirkewoog, Sema ; Merckling, Erica ; Prabhu, Sneha ; Daim, Tugrul U. ; Meissner, Dirk |
Published in: |
Innovation management in the intelligent world : cases and tools. - Cham, Switzerland : Springer, ISBN 978-3-030-58300-2. - 2020, p. 119-137
|
Subject: | Nike <Firma> | Sportartikelbranche | Sporting goods industry | Strategisches Management | Strategic management | Produktentwicklung | New product development |
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