Sports marketing, from humble beginnings to maturity
Year of publication: |
2019
|
---|---|
Authors: | Desbordes, Michel |
Published in: |
The global sport economy : contemporary issues. - London : Routledge, ISBN 978-0-367-15105-8. - 2019, p. 9-70
|
Subject: | Sportmarketing | Sports marketing | USA | United States | Europa | Europe | Asien | Asia | Mittlerer Osten | Middle East | 1950-2018 |
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