Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teams
Year of publication: |
2013
|
---|---|
Authors: | Doyle, Jason P ; Kunkel, Thilo ; Funk, Daniel C |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 14.2013, 2, p. 20-36
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | spectator segmentation | sports fans | psychological continuum model | PCM |
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