Sportwerbung : Grundlagen, Strategien, Fallbeispiele
Peter Roth
| Year of publication: |
1986
|
|---|---|
| Other Persons: | Roth, Peter (ed.) |
| Publisher: |
Landsberg am Lech : Verlag Moderne Industrie |
| Subject: | Sport | Werbung | Deutschland | Sports | Advertising | Germany | Sportsponsoring |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 389 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Später u.d.T.: Sportsponsoring |
| ISBN: | 3-478-21170-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014002680