Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression
Stephen A. Spiller, Gavan J. Fitzsimons, John G. Lynch Jr., and Gary H. McClelland
| Year of publication: |
2013
|
|---|---|
| Authors: | Spiller, Stephen A. ; Fitzsimons, Gavan J. ; Lynch, John G. ; McClelland, Gary H. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 2, p. 277-288
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Experiment | Ganzzahlige Optimierung | Integer programming |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009737766