Spousal purchasing behavior as an influence on brand equity
Robert D. Green; Hui-Chu Chen
| Year of publication: |
2010
|
|---|---|
| Authors: | Green, Robert D. ; Chen, Hui-chu |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 3.2010, 2, p. 1-17
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950998