Spreading the word
| Year of publication: |
2014
|
|---|---|
| Authors: | Zahay, Debra |
| Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 8.2014, 2
|
| Publisher: |
Emerald Group Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | back-matter |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-03-2014-0020 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014902295