Stadtmarketing im Kontext eines Public Management : Kundenorientierung in der kommunalen Leistungserbringung, dargestellt am Beispiel der Stadt Potsdam
Angela Wiechula
| Year of publication: |
2000
|
|---|---|
| Authors: | Wiechula, Angela |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Potsdam | Stadtmarketing | City marketing | Kommunalverwaltung | Local government | Verwaltungsreform | Administrative reform | Beziehungsmarketing | Relationship marketing | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 245 S graph. Darst a |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Zugl.: Potsdam, Univ., Diss., 1999 |
| ISBN: | 3-17-016289-6 |
| Classification: | Kommunalverwaltung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001452300