Stakeholder cross-impact analysis : a segmentation method
Year of publication: |
2015
|
---|---|
Authors: | Mariconda, Simone ; Lurati, Francesco |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 20.2015, 3, p. 276-290
|
Subject: | Relationships | Stakeholders | Influence | Segmentation | Publics | Marktsegmentierung | Market segmentation | USA | United States | Theorie | Theory | Stakeholder |
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