Stakeholder influence strategies in China: the case of Beijing’s MasterCard Center
Year of publication: |
2017
|
---|---|
Authors: | Xue, Hanhan ; Mason, Dan |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 18.2017, 4, p. 400-417
|
Publisher: |
Emerald Publishing Limited |
Subject: | China | Sports marketing | Stakeholder theory | Transnationalism | Cultural difference | Facility development |
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