Stakeholder marketing : a definition and conceptual framework
G. Tomas M. Hult; Jeannette A. Mena; O. C. Ferrell; Linda Ferrell
Year of publication: |
2011
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Authors: | Hult, G. Tomas M. ; Mena, Jeannette A. ; Ferrell, Odies C. ; Ferrell, Linda |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 26519550. - Vol. 1.2011, 1, p. 44-65
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