Stakeholder Marketing : Theoretical Foundations and Required Capabilities
Year of publication: |
2015
|
---|---|
Authors: | Hillebrand, Bas ; Driessen, Paul H. ; Koll, Oliver |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (57 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of the Academy of Marketing Science (2015), Volume 43, Issue 4, pp. 411-428 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2015 erstellt |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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