Stakeholder perceptions presage holistic stakeholder relationship marketing performance
| Year of publication: |
2005
|
|---|---|
| Authors: | Murphy, Brian ; Maguiness, Paul ; Pescott, Chris ; Wislang, Soren ; Ma, Jingwu ; Wang, Rongmei |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 9, p. 1049-1059
|