Stakeholdermanagement
Klaus-Jürgen Preuß
| Year of publication: |
2011
|
|---|---|
| Authors: | Preuß, Klaus-Jürgen |
| Published in: |
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen. - Düsseldorf : Fachverl. der Verl.-Gruppe Handelsblatt, ISBN 3-942543-00-1. - 2011, p. 385-401
|
| Subject: | Stakeholder | Beziehungsmarketing | Relationship marketing | Management-Informationssystem | Management information system | Pharmaindustrie | Pharmaceutical industry | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008859740