Extent: | XXV, 386 S. graph. Darst. 21 cm, 541 g |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Leipzig, Graduate School of Management, Diss., 2014 |
Notes: | Literaturverz. S. 355 - 386 |
ISBN: | 978-3-658-08042-6 ; 3-658-08042-6 ; 978-3-658-08043-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010470443