Extent:
XXV, 386 S.
graph. Darst.
21 cm, 541 g
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis
Language: German
Thesis:
Zugl.: Leipzig, Graduate School of Management, Diss., 2014
Notes:
Literaturverz. S. 355 - 386
ISBN: 978-3-658-08042-6 ; 3-658-08042-6 ; 978-3-658-08043-3
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10010470443