Stakeholders' Contribution to the Green New Product Development Process
| Year of publication: |
1998
|
|---|---|
| Authors: | Polonsky, Michael ; Ottman, Jacquelyn |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 14.1998, 6, p. 533-558
|