Stand der Direktmarketing-Forschung und -Praxis in den USA : Dokumentation einer Forschungsreise zur DMA Annual Conference and Exhibition 2002 und DMEF Educators' Conference 2002
Matthias Münstermann
| Year of publication: |
2002
|
|---|---|
| Authors: | Münstermann, Matthias |
| Publisher: |
Münster : Westf. Wilhelms-Univ., Marketing-Centrum Münster, Centrum für Interaktives Marketing und Medienmanagement |
| Subject: | USA | Direktmarketing |
| Extent: | II, 33 Bl. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004779639