Standard-Lexikon Werbung, Verkaufsförderung, Öffentlichkeitsarbeit
Wolfgang J. Koschnick
| Year of publication: |
1996
|
|---|---|
| Authors: | Koschnick, Wolfgang J. |
| Publisher: |
München [u.a.] : Saur |
| Subject: | Werbung | Advertising | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Deutschland | Germany |
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Nachschlagewerk ; Reference book ; Mehrbändiges Werk ; Multi-volume publication |
| ISBN: | 3-598-11280-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000920445