Standardization, adaptation, and personalization of international corporate social media communications
Year of publication: |
December 2016
|
---|---|
Authors: | Hatzithomas, Leonidas ; Fotiadis, Thomas A. ; Coudounaris, Dafnis N. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 12, p. 1098-1105
|
Subject: | Internationales Marketing | International marketing | Interkulturelles Marketing | Cross-cultural marketing | Web 2.0-Technologien | Web 2.0 technologies | Telekommunikationssektor | Telecommunications industry | Großbritannien | United Kingdom | Griechenland | Greece |
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