Standardization and contextualization : a study of language and leadership across 17 countries
Year of publication: |
2011
|
---|---|
Authors: | Zander, Lena ; Mockaitis, Audra I. ; Harzing, Anne-Wil ; Baldueza, Joyce ; Barner-Rasmussen, Wilhelm |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 46.2011, 3, p. 296-304
|
Subject: | Mehrsprachigkeit | Multilingualism | Englisch (Sprache) | English (Language) | Multinationales Unternehmen | Transnational corporation | Interkulturelles Management | Cross-cultural management |
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