Standardization and the effectiveness of online advertising
Avi Goldfarb; Catherine E. Tucker
| Year of publication: |
2015
|
|---|---|
| Authors: | Goldfarb, Avi ; Tucker, Catherine |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 11, p. 2707-2719
|
| Subject: | online advertising | standards | marketing regulation | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Standardisierung | Standardization | Regulierung | Regulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409130