Standardization of international marketing strategy : some research hypotheses
Year of publication: |
2008
|
---|---|
Authors: | Jain, Subhash C. |
Published in: |
International marketing ; Vol. 1. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 495-504
|
Subject: | Theorie | Theory | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
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